Google Product Search To Become Google Shopping, Use Pay-To-Play Model
May 31, 2012 at 12:00pm ET by Danny Sullivan
Google Product Search
is getting a new name, Google Shopping, and a new business model where
only merchants that pay will be listed. It’s the first time Google will
decommission a search product that previously listed companies for free.
The company says
the change will improve the searcher experience, but it will also
likely raise new worries that Google may further cut free listings
elsewhere.“This is about delivering the best answers for people searching for products and helping connect merchants with the right customers,” said Sameer Samat, vice president of product management for Google Shopping, when explaining that by moving to an all-paid model, Google believes it will have better and more trustworthy data that will improve the shopping search experience for its users.
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