WHY is Face book fan page reach plummeting in past 2 weeks..... some insights and comments

Mari Smith

Wow - my fan page post reach seems to have plummeted lately. What gives, Facebook??

Unlike · · Share · 1571853 · September 30 at 4:12pm viamobile ·

THIS IS WHAT I MEAN......SEE THESE DRAMATIC PICTURES..JUST TWO WEEKS DIFFERENCE.......

You, Hays Media Group, Idea Girl Media, Joe Sandy and 153 others like this.
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Jennifer Ford That has happen to several of my pages as well.

September 30 at 11:14pm via mobile · Like · 2
Jessica Masterson Sarah's right. A new algorithm (quietly) went into place again the other week. Time to recalibrate everything again, just in time for it to change again. :/

September 30 at 11:16pm via mobile · Like · 2
Pat Coakley If FB's interest is to decrease reach on brand page posts to increase ad sales, I think the band is playing. We can rearrange and "optimize" the deck chairs anyway we like, it is not a promising sign.

September 30 at 11:17pm · Like · 3
Robin V Schwoyer me too...its the algorithm they use

September 30 at 11:18pm · Like · 1
Shawn Abel Mari, with the election season right around the corner, this not a good thing. I also am contributing loss of engagement to the new iOS6 and FB app update, things started to go wonky when those changes were made. I am running ads and not seeing the same return on any of them as when I ran them in the past, very frustrating.

September 30 at 11:22pm · Like · 2
Sarah Sunshine Garrison I have noticed less bands showing up in my newsfeed. One that I actively interact with are not in my news feed like they use to be I was wondering what has happened.

September 30 at 11:23pm via mobile · Like · 2
nSiteful Web Builders, Inc. Dynamic vertical scrolling of my newsfeed seems to have been replaced with manual (i.e., I have to click "More stories"). Maybe that's a factor...

September 30 at 11:35pm · Like · 1
Marion Vardy Fitzpatrick My facebook FanPAGE hs drop i thelast 2 wees .cant get new feed or updates,,cant post from my fanpage..and i do not pay to promote..whats up with facebbo likes

September 30 at 11:37pm · Like · 1
Susan Fuller It's extortion. FB wants more money. Or they want us posting all day long for less ROI. Either way it's not good for those of us who built the content on FB. And why would I contribute more content to FB if no one's (.02% currently viewing my posts) going to see it?

The lesson here folks is what it's always been...own your own site because platforms come and go and diversify because there's more to traffic and sales than Google and Facebook.

I have no intention of paying Facebook to show my daily posts to people I already paid to get. As I've always done, I will pay when I'm actually promoting something.

I hope this gets fixed but I'm not holding my breath. None of this should be a surprise to anyone. Zuckerberg and crew have repeatedly shown a lack of any moral or ethical center. IMHO that lack is what's going to do them in.

Monday at 12:06am · Edited · Unlike · 4
Grace E Cross Politics?

Monday at 12:08am · Like · 1
Jenetta Penner LOL Mari.. this is just really frustrating you NOW? I have been pulling my hair out for a month..

Monday at 12:27am · Like · 2
Nick Burtanog Is it because of a huge increase in the use of ads & promotions (more competition)? Some promoted posts reach 0, some reach 15, & and some reach thousands…I don't get it. I can't even get my wife's feeds into my newsfeeds.…we've checked all the settings and the lists are the only way to stay up to date. Now that's weird.

Monday at 12:27am via mobile · Like · 3
Amy Beth Lloyd Mayfield On all of mine as well. Shockingly low.

Monday at 12:36am · Like · 1
Jenetta Penner I wrote this yesterday.. it is something that HELPED me see more of what I wanted in my feed and ticker.. mind you it did not solve it.. but it helpedhttp://www.frugalfreebiesanddeals.com/not-seeing-the-updates-you-want-on-facebook-do-you-have-facebook-like-bloat/

Not Seeing the Updates You Want on Facebook? (Do you have “Facebook Like Bloat)

www.frugalfreebiesanddeals.com

Do you always get to see the things you want to on Facebook? We all know that F...See More

Monday at 12:48am · Like · 1
Jenetta Penner I am also finding that "status only" updates have maintained a better reach than photos or links.. not that that does a lot if you are trying to get clicks back to your website.. My status only updates get about the same reach as updates a month ago (8%-20%).. but everything else is getting around 2-8% Max.. despite good engagement rates..

Monday at 12:57am · Like · 2
Nicolette MacCallum Mine did the same!

Monday at 1:02am via mobile · Like · 2
Peggy Butler I've noticed a big drop in the past week or two, also. Stinks!! I've paid $5 to promote a few posts but didn't feel it was worth it. Engagement on my page was much better while I was running a Sponsored Story ad. Makes you wonder what they're up to... :(

Monday at 1:10am · Like · 1
Julia Hendrickson Thank goodness. I thought I all of a sudden sucked at my job! I think they re-calibrated the measuring tool to get more sponsored posts and advertising.

Monday at 1:12am via mobile · Like · 2
Jon Loomer Nick -- EXCELLENT point!

Monday at 1:31am · Like · 2
Denys Kelley I noticed yesterday that there were updates showing on the ticker, but not coming into my news feed. Very frustrating. So I started adding them to LIST so I could see the status update. Gotta love FB keeping us on our toes.

Monday at 1:44am · Like · 1
Jenetta Penner Denys- yes Ia m getting that too

Monday at 1:59am · Like · 1
Resident Gifts In the article mentioned by Erwin (above), it states... "The reach for many organic page posts will decrease. The number in this decrease will be anywhere between 5% on the low side to 40% on the high side. Some pages may remain unaffected which are following best practices for page publishing". Our reach has decreased MUCH more than 40% and as far as I know we ARE following best practices. VERY FRUSTRATING AND AGGRAVATING!

Monday at 2:23am · Like · 1
Charlene Ragsdale Same here, Resident Gifts- we are following Best Practices to the letter and my clients pages are dropping into the gutter. FB is becoming less and less valuable, even for free. If we cannot reach our entire audience who have LIKED our pages - why bother?

Monday at 2:36am · Like · 1
Kenneth Gulliksen I wonder if there is and different between sponsored likes and regular likes. Any out there who have built most of theire likes by sponsored likes?

Monday at 2:52am · Like · 1
Maria Tojeiro Gonzalez I agree!! Our too, we have a music blog.

Monday at 3:08am · Like · 2
Suzanne Thomas Mari, what is SANG, if I may ask?

Monday at 4:07am via mobile · Like · 1
Vickie Pleus Let us know when you figure it out:)

Monday at 4:17am via mobile · Like · 1
MSMM Review seems that "free" reach will follow the fb stock trends :)

Monday at 4:20am · Like · 2
Pamela Hall Since the change allowing subscriptions I rarely see your posts.

Monday at 4:27am via mobile · Like · 2
EPW Small Business Law I've found that my page insight data shows up wildly differently in mobile vs. the web - so I wonder if it is a reporting problem.

Monday at 4:43am · Like · 2
BlogAid Mine dived a few weeks ago. Fed up with Facebook throttling games. It's the only platform where folks don't have the opportunity to self-regulate what they see in their feed. I'm upset twice. Not only do folks who Liked my page not get to see my posts, I don't get to see posts from my faves either, including those I interact with most. EdgeRank is a joke and this is not good.

Monday at 4:45am · Like · 3
Jim Harmer Ditto. It got cut in half last month and the only way to get back is by paying.

Monday at 5:35am via mobile · Like · 2
Gillian Pritchett Hve they changed the algorithm ?

Monday at 5:56am · Like · 1
Jenetta Penner http://storify.com/Ki_Insights/new-facebook-newsfeed-algorithm

New Facebook News Feed Algorithm

storify.com

‎#Provocations - VivaKi Staff - September 24, 2012

Monday at 8:29am · Like · 1
Jenetta Penner One morehttp://www.examiner.com/article/change-your-fan-page-posting-strategy-to-work-with-new-facebook-algorithm

Change your fan page posting strategy to work with new Facebook algorithm

www.examiner.com

Since Facebook announced the use of a new algorithm on September 20, fan page ow...See More

Monday at 8:32am · Like · 1
Mark E Tisdale When Facebook is done, no one will see anything they wanted to see. The loss of visibility is a blow for pages/business owners, but today marks the second time Facebook has asked me to clarify how close of friends I am to someone. I took a screenshot of it and posted it.

http://www.facebook.com/photo.php?fbid=10152146386195556

Mark E Tisdale's Photos
Speaks for itself...

By: Mark E Tisdale

Monday at 9:32am · Like · 1
Adrian Leighton They have also lowered the amount of fans that you reach with each promoted post, meaning that you must pay more than before to have such a large reach - therefore it's clear to me that FB are pushing people to pay more and more to get extra revenue. My fan page reach has dropped a lot.

Monday at 1:43pm · Like · 1
Kirk J. Davis Some of you have seen this no doubt. It helped me get some perspective on what is happening.http://www.jonloomer.com/2012/09/27/fake-facebook-profiles-deleted-pages-lose-likes/

Some Facebook Pages Losing Thousands of Likes as Fake Profiles Deleted - JonLoomer.com

www.jonloomer.com

Facebook has begun purging fake and undesirable profiles, and some Pages are see...See More

Tuesday at 12:14am · Like · 1
Webpresence And I thought it was just us.. what gives!??

Tuesday at 1:42am · Like · 1
Sparkle Plenty Designs, Inc. We have noticed the same -- any word of wisdom?

Tuesday at 1:58am · Like · 1
Social Web Magazine Makes me more interested in the "new" myspace - new.myspace.com

Tuesday at 2:23am · Like
Bruce Dolan Several of my own sites i Admin new posts don't show in my newsfeed anymore. WUWT?

Tuesday at 6:10am · Like
Bill Richter Apparently FB wants people to leave for other social networking sites. It appears that recent algorithm changes have changed what PAGES show up on our News Feed, even when you have the "Show on News Feed" option checked - sites are NOT showing up anymore. It's REALLY getting difficult to keep up with ALL the pages one has previously Liked. Guess it's time to go check those other networking sites and confirm that the most popular sites that one likes to follow are on them. If they are, the final straw may have broke the camels back.

Tuesday at 1:03pm · Like
The Social Media Shop It seems to be happening with everyone's pages lately. Is it a way to get us all to buy promoting posts or offers?

Tuesday at 4:51pm · Like
Sherrilynne's PR & Social Media Training & Consulting Me too.

Tuesday at 9:44pm · Like
Robin Byram Oliver No kidding. It really stinks.

Tuesday at 11:57pm · Like
Extreme Content Media LLC It continues to be a mystery as to what REALLY happens in the FB world, it seems. You're a great resource, Mari.

Yesterday at 4:37am · Like
Judy Campbell I checked out Jenetta Penner's URL and had to click out of 2 ads before I could reach her article. I don't think she ordered those.

Yesterday at 4:56am · Like
DIVA Consultant I guess it also effect the elite, sorry Mari Smith

Yesterday at 7:00am · Like
Idea Girl Media Mine too..... :(

23 hours ago · Like
Futuristic Marketing Sydney yes mine is dropping yet more likes and more interactions to posts....weird....as if some one just pulled a plug

2 minutes ago · Like