#Nokia adds muscle to #Windows Phone...#Microsoft buys #Nokia!!
#Nokia adds muscle to #Windows Phone -- and #Microsoft sure needs it
Microsoft hopes to quadruple its market share in the next five years. It will be similar to #Bing having an 18 percent share of US search today. Nice effort, but not close to the dominant Microsoft of times past.
Microsoft has been very successful building its business on the backs of developers and third-party manufacturers, what the industry calls #OEMs (original equipment manufacturers). Windows dominated the desktop with hordes of Windows-compatible machines from OEMs and tens of thousands of applications from developers selling into a huge market. It was the ecosystem that defined personal computing in the 20th century.
The formula hasn't worked out so well in the early 21st century. In the shift to #mobile computing, #Apple's iOS and Android have left Microsoft in the dust over the last five years. Now Microsoft is trying to muscle its mobile operating system back into relevance by acquiring cash-poor Nokia's devices and services business.
Despite outgoing CEO #Steve Ballmer's statement during the conference call Tuesday that "a number of OEMs...are more enthusiastic today than yesterday about their investment in Windows Phone," Nokia is the only muscle that Microsoft can muster to save Windows Phone from becoming a Zune, a Microsoft #iPod competitor that failed to capture significant market share after five years of effort.
In the second quarter of 2013, Nokia accounted for more than 80 percent of Windows Phone #devices sold worldwide, but Microsoft's phone operating system had just a 3.7 percent share of the total number of smartphones sold, according to IDC. In addition,interest by other OEMs, such as LG, Huawei, and Samsung, has been lukewarm at best despite Microsoft's financial generosity, and Nokia phones becoming Microsoft's won't generate warm feelings. to see more and more related articles go here CLICK NOW